Question: Question 5 . 2 - A . S . Watson Group With a history dating back to 1 8 2 8 , A . S

Question 5.2- A.S. Watson Group
With a history dating back to 1828, A.S. Watson Group has evolved into the world's largest international health, beauty and lifestyle retailer. It has operations in over 16,000 stores across 27 markets worldwide, with over 5.3 billion customers each year.
A.S. Watson Group employs over 140,000 staff and its product portfolio includes some of Asia's best-known brands and retail chains, including Watsons (health and beauty), PARKSHOP (supermarkets), Fortress (electrical appliances), Watson's Wine and Nuance-Watson airport duty free shops. It is also a major producer and distributor of water products and beverages, including brands such as Sunkist and Mr. Juicy. In Europe, its health and beauty brands include Superdrug, Rossmann, Trekpleister, Drogas and Spektr. Its luxury perfumery cosmetics brands include ICI Paris XL, Marionnaud and The Perfume Shop. Growing the business remains a long-term goal at A.S. Watson Group.
Source: adapted from A.S. Watson Group (www.aswatson.com)
(a) Define the term product portfolio.
(2 marks)
(b) Suggest the type of business entity that A.S. Watson Group might be classified as.
(2 marks)
(c) Explain how A.S. Watson Group benefits from synergy by its growth and evolution strategies.
[4 marks]
(d) Despite its enormous size and global presence, examine why A.S. Watson Group still aims to grow larger as part of its
(6 marks)
long-term corporate strategy

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