Question: Question 5 . 2 - A . S . Watson Group With a history dating back to 1 8 2 8 , A . S
Question AS Watson Group
With a history dating back to AS Watson Group has evolved into the world's largest international health, beauty and lifestyle retailer. It has operations in over stores across markets worldwide, with over billion customers each year.
AS Watson Group employs over staff and its product portfolio includes some of Asia's bestknown brands and retail chains, including Watsons health and beauty PARKSHOP supermarkets Fortress electrical appliances Watson's Wine and NuanceWatson airport duty free shops. It is also a major producer and distributor of water products and beverages, including brands such as Sunkist and Mr Juicy. In Europe, its health and beauty brands include Superdrug, Rossmann, Trekpleister, Drogas and Spektr. Its luxury perfumery cosmetics brands include ICI Paris XL Marionnaud and The Perfume Shop. Growing the business remains a longterm goal at AS Watson Group.
Source: adapted from AS Watson Group wwwaswatson.com
a Define the term product portfolio.
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b Suggest the type of business entity that AS Watson Group might be classified as
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c Explain how AS Watson Group benefits from synergy by its growth and evolution strategies.
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d Despite its enormous size and global presence, examine why AS Watson Group still aims to grow larger as part of its
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longterm corporate strategy
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