Question 5 (2 points)

A line extension often adds a different flavor or ingredient variety for the brand.

Question 5 options:

	True
	False

Question 6 (2 points)

______ can activate and strengthen brand associations that would be virtually impossible to recreate with new advertising today. (Hint see 13-1)

Question 6 options:

	Advertising on Tik-Tok
	Retro-branding
	Mom Tik-Tok videos
	Marketing

Question 7 (2 points)

It's best to take a ____-term view of brand management so that the brand can be proactive and enhance customer brand loyalty over time.

Question 7 options:

	middle of the road
	just right
	long
	short

Question 8 (2 points)

There are no disadvantages to brand extensions.

Question 8 options:

	True
	False