Question 5 (2 points) At the most basic level, profits can be obtained through relationships by acquiring new customers, enhancing the profitability of existing customers, and extending the duration of customer relationships. True False Question 6 (2 points) The recent imposition of a minimum gas mileage requirement on cars manufactured by domestic automobile companies is best described as: a. a short term threat to sales of existing car models b. a deliberate attempt to harm the automobile industry c. a long-term opportunity to develop a competitive advantage d. both a and c e. both a and b Question 8 (2 points) In recent years, the divorce rate has risen and more women have delayed marriage to pursue a career. In response to these trends, a number of food producers introduced smaller serving sizes such as "Meals for One." The marketers of these products were responding to changes in the: socio-cultural environment political/legal environment technological environment competitive environment institutional environment Question 9 (2 points) Which of the following mission statements best reflects a marketing orientation/philosophy? We groom you pets We smoke ham We pamper your senses and surround you with comfort We prescribe medicine