Question 5 (2 points) ListenReadSpeaker webReader: Listen A manufacturer that advertises its products and services to end users and promotes its offerings through means such as coupons, rebates, games, and contests is using which type of promotion? Question 5 options: Push promotions Pull promotions Neither Question 6 (2 points) ListenReadSpeaker webReader: Listen Apple has a very strong and positive brand image. A great number of consumers love this brand. Which of the following pricing goal is the best to maximize Apples profits? Question 6 options: Skim pricing Penetration pricing Question 7 (2 points) ListenReadSpeaker webReader: Listen Expenses that do not fluctuate with output volume within a relevant period are commonly referred to as: Question 7 options: Fixed costs Sunk costs Variable costs Total costs Question 8 (2 points) ListenReadSpeaker webReader: Listen Which of the following factors play a key role in price setting? Question 8 options: Customers willingness to pay for the offerings benefits Competitors prices and cost structure The companys goals and cost structure All of them