Question: Question 5 2 pts Grace has developed two different marketing campaigns (Campaign A and Campaign B) to sell a new product her company recently developed.

Question 5 2 pts Grace has developed two

Question 5 2 pts Grace has developed two different marketing campaigns (Campaign A and Campaign B) to sell a new product her company recently developed. She wants to know how people will respond to each campaign. So, she shows the marketing campaign to consumers who tend to purchase similar products. After they view the marketing campaign, she asks them to rate how likely they would be to buy the product on a scale from 1 (not at all likely) to 7 (extremely likely). Below we see what she found for both marketing campaigns. Campaign A is shown on the left and Campaign B is shown on the right. A 1 By comparing these two distributions of data, what can Grace conclude about consumers' responses to these two campaigns? The range of responses to Campaign A is larger than the range of responses to Campaign B, suggesting more variability across the responses for Campaign A. The responses to Campaign B are more positively skewed, suggesting that there was a tendency for consumers to report being more likely to purchase the product. For Campaign A (shown on the left), consumers were less in agreement with each other about how likely they were to buy the product after viewing the campaign. For Campaign B (on the right), consumers showed less variability in their responses. In other words, the standard deviation (SD) for Campaign A was higher the than the SD for Campaign B. For Campaign A (shown on the left), consumers were more in agreement with each other about how likely they were to buy the product after viewing the campaign. For Campaign B (on the right), consumers showed more variability in their responses. In other words, the standard deviation (SD) for Campaign A was lower the than the SD for Campaign B

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