Question $5$

$2$ pts

Match each example to it's corresponding segmentation strategy.

concentrated

$[$ Choose $]$

Lays potato chips offers over a dozen flavors at any given time because consumers in the potato chip market have such specific tastes.

Hilton hotels owns $6$ separate hotel chains, all of which have a different positioning strategy. Hilton does this because they understand that travelers stay

undifferentiated

Consumers can build a computer from scratch on Dell's website, thus customizing their purchase to their own unique preferences.

Wal$-$mart doesn't really use a segmentation strategy, because they believe there is a universal need possessed by consumers to save money.

differentiated

$[$Choose $]$

micro$-$marketing