Question $5$

$2$ pts

Tiffany & Co$.,$ a luxury brand of jewelry and accessories, promotes its products by hiring famous personalities as its brand ambassadors. Given this information, which of the following types of advertising appeals is used by Tiffany & Co$.?$

Health

Fear

Convenience

Admiration

Question $6$

$2$ pts

Belk Department Store advertises in the Charlotte Observer newspaper almost every week to tell the local residents about sales and special promotions. However. Belk has found that a disadvantage of newspaper advertising is which of the following?

It has low geographic selectivity and flexibility.

It often encounters distractions from competing ads and news stories.

It seldom lends itself well to cooperative advertising.

It lacks news value, immediacy, and year$-$round readership.