Question: Question 5 (20 marks) Mark to review this question a a. Define value chain analysis. (3 marks) b. List and describe the primary activities (5

Question 5 (20 marks) Mark to review this question a a.

Question 5 (20 marks) Mark to review this question a a. Define value chain analysis. (3 marks) b. List and describe the primary activities (5 marks) and the support activities (4 marks) (proposed by Porter) that comprise the value chain. (9 marks) c. Explain the limitations of value chain analysis. (4 marks) d. Explain how linkages within the value chain create competitive advantage. (4 marks)

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