Question $54$

$1$ pts

$[$Brames$]$ According to guest lecturer Brock Brames, one of the main differences between B $2$ B marketing and B$2$C marketing is that B$2$B marketing involves a $$ decision making process than B$2$C marketing and focuses on a more $$ appeal than B$2$C$.$

longer; emotionally based

shorter; imple messaging

longer; logic driven

shorter; emotional

shorter; logic driven

Question $55$