Question $54$

$2\mathrm{.}5$ pts

The idea that people are more sensitive to their environment than they may seem and are more influenced by the environment in which a message is received than the message itself is known as $$ according to Malcolm Gladwell's book, The Tipping Point.

"the law of the few"

"the stickiness factor"

"the power of context"

"viral contagion"

"the moment of critical mass"