Question: Question 5 4 pts According to this week's On Brands podcast, the What's the Bumper Sticker question refers to what? positioning statement that's 1

Question 5
4 pts
According to this week's "On Brands" podcast, the "What's the Bumper Sticker" question refers to what?
positioning statement that's 12 words or less
the continuing need for communication in the out of home space
the need to stay "sticky" in a crowded marketplace
a catchy mindset that challenger brands need to maintain
Question 5 4 pts According to this week's "On Brands" podcast,

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