Question $56$

$1$ pts

Generation X consumers indicate they want online customer support; websites that are comprehensive, professional, and interactive; and advertising that is authentic, family$-$oriented, and unique. Generation X is also replacing baby boomers as the largest segment of business travelers. In response, American Airlines is offering travelers in$-$flight Wi$-$Fi$,$ entertainment on demand, and personal powerports. This is an example of how forces impact the marketing environment.

competitive

social

economic

technological

regulatory