Question $56(2$ points$)$

Which of the following are the preferred type of questions for a moderator to use

with a focus group?

Closed$-$ended.

Company generated.

Open$-$ended.

Carefully articulated $($formal$).$

Question $57(2$ points$)$

Which of the following is a key aspect of reference group influence in consumer

behavior?

Reference group members are always in the same social class.

Reference group members refer each other to similar retail or internet spaces.

Reference group members have similar income and ability to buy.

Reference group members have similar the norms and values.