QUESTION $56$

Ryan needs to collect data for a marketing project. He realizes that collecting data from the entire population of his city will be extremely time$-$consuming and costly$.$ Thus, he is gathering his survey data from a subset of the total population. This process is referred to as:

a population survey.

an ethnographic study.

sampling.

designing.

$1$ points

QUESTION $57$

Measuring the impact and effectiveness of campaign is critical form companies. Digital marketing offers marketers detailed measures of impact through:

sales reports.

partnership marketing.

metrics and analytics.

marketing audits.

$1$ points

QUESTION $58$

Seven Eleven Convenience stores are giving discounted movieonline.com coupons to customers spending $$75$ or more and hosting "Have Fun Fair" events with scavenger hunts, a jumping castle, and bingo games. The winners receive $$100$ coupons for in$-$store use. Which marketing practice has Seven Eleven adopted when hosting fairs at all its stores and giving out prizes to winners at the fair?

Experiential marketing

Strategic marketing

Strategic alliance

Digital marketing

$1$ points

QUESTION $59$

Which of the following refers to inventions or innovations that stem from scientific or engineering research?

market forces

pioneering forces

technological forces

competitive forces

$1$ points

QUESTION $60$

Ninety$-$two percent of Canadians are worried about $\_\_\_\_\_\_\_$ as their technology use increases.

Price of web access

Privacy

E$-$commerce data breaches

Mobile payment hacks

$1$ points

QUESTION $61$

In relation to consumers, PIPEDA does not require organizations to $\_\_\_\_\_\_\_\_.$

provide product recall information to buyers.

safely store information.

report security breaches to consumers.

obtain consent from individuals for the collection, use, and disclosure of information.

$1$ points

QUESTION $62$

Consumers learn without direct experience$-$through thinking. This is referred to as:

stimulus discrimination.

selective retention.

cognitive learning.

selective comprehension.

$1$ points

QUESTION $63$

Dairy Farmers of Canada discovered that milk consumption in the country was declining. They conducted research to understand the reasons for the declining consumption of milk. They discovered that the decline was due to the perception that milk was fattening and high in cholesterol. The association determined the demographic characteristics of milk consumers, their attitudes toward milk, and their usage patterns. The association carried out a television advertising campaign that portrayed that milk was an essential element in a healthy diet. Later, they discovered that the campaign helped change customer attitudes toward milk consumption, hence increasing sales.

Which type of research would the Dairy Farmers most likely have used if the Association research budget was small and similar studies had occurred in several Canadian provinces?

Primary research

Primary research followed by secondary research

Secondary research

Secondary research using a non$-$probability sample

$1$ points

QUESTION $64$

Simmons Publishers has decided to analyze the attitudes of readers toward its newspaper, The Good Day. The publishers want researchers to collect data that is original and specifically collected for their newspaper. The researchers organize an informal interview session in which six to ten people are brought together in a room with a moderator to discuss topics surrounding the newspaper. The researchers also discuss topics related to the newspaper with individuals in a free$-$flowing conversation.

Simmons Publishers also needs detailed information on marketing opportunities for its newspaper. Simmons decides to use $\_\_\_\_\_,$ which are detailed individual interviews where researchers can discuss topics with an individual at length in a free$-$flowing conversation in order to discover information that may help address their research.

quantitative research

internal data

secondary data

in$-$depth interviews

$1$ points

QUESTION $65$

Sampling is best defined, as:

a process of gathering data from a subset of an entire population, rather than from all members of a group.

gathering data from a more than half of a total population to ensure data accuracy.

a method to eliminate all risk of error or faulty results in a research initiative.

an intricate selection of only a few participants chosen for their expected alignment with research objectives.

$1$ points

QUESTION $66$

Elements such as technological forces, regulatory forces, and demographic forces constitute $\_\_\_\_\_.$

Microeconomic environment

Organizational strengths

Marketing intermediaries

Marketing environment

$1$ points

QUESTION $67$

Jamie decides to buy a laptop for himself. He asks about different brands from his friends who already have laptops. He also puts up his hunt for the "right laptop" on Facebook, expecting