QUESTION 5 A customer loyalty program for high-involvement products would take the form of a. brand communities. b.giveaways. c. price discounts. O d. buy one, get one free. QUESTION 20 Weaknesses are a internal and favorable. Ob.internal and unfavorable. c. external and favorable. O d. external and unfavorable. QUESTION 21 Which of the following questions best helps a marketer determine the profitability of a market segment? a. How frequently do the customers purchase? Ob. How many customers are in the segment? c. Does the segment fit corporate goals? Od. Is a database available to identify potential customers? QUESTION 23 EESEEN LES FEES , and break it down into the that are relevant. that are relevant For market sizing, we start with the O a total population, proportions b. proportion, total populations OC groups, individuals O d. individual, groups