Question $5$

A key difference in PepsiCo Inc and Coca$-$Cola Company is

PepsiCo is a food AND beverage company, owning Frito$-$Lay and Quaker Oats along with a

considerable beverage portfolio.

Coca Cola has had difficulty in foreign market distribution, a core competency of PepsiCo.

Coca$-$Cola was much more aggressive and quicker to enter the sugar free market with Tab and Fresca

in the early $50\text{'}$s$.$

PepsiCo has dominated Coca$-$Cola with the Dr$.$ Pepper and Mt$.$ Dew brands. Coca$-$Cola has not been

successful producing offerings to compete well with either brand.