Question: Question 5 and Question 4 show your work QuEStion 4 6 points SaveAnswer 4- ABC marketing department was evaluating 3 different plans as shown in
Question 5 and Question 4 show your work


QuEStion 4 6 points SaveAnswer 4- ABC marketing department was evaluating 3 different plans as shown in the table below but found that some information was missing. Fill in the blanks for the class. (6 marks) Plan Reach Average Frequency 015 Advertising Cost CPM A [A] 5 2,250,000 [D] 5200 B 231,250 [El 2,250,000 [E] 5120 c 562,500 4 [C] $9,455 [F] Question 5 4 points Save Answer 5- Music-O-shop spent $5,400 on online advertising at a CPI of $0.03. That resulted in 12,300 clicks. 63% of those clicks converted into an order being placed in the cart. They typically have an abandonment rate of 70%. Calculate the following: (all rounded to TWO decimals) a. Clickthrough Rate (CTR%), (1 mark) b. Cost per Thousand Impressions (CPM$), (1 mark) c. Cost per Click (CPC$), (1 mark) d. Cost per Order (CPO$). (1 mark)
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