Question: Question 5 Marketing Myopia is creating maximum visibility for the firm. focusing on continuing to do what the business does well, without considering that customer
Question
Marketing Myopia is creating maximum visibility for the firm.
focusing on continuing to do what the business does well, without considering that customer wants change over time..
maximizing shortterm financial returns to create longterm value.
putting all of a firm's resources into creating need satisfying products for customers in a form that they want.
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