Question: Question 5 Most large corporations consider research and development (R&D) essential because it helps them to develop and improve technological products and processes that gives

Question 5 Most large corporations consider

Question 5 Most large corporations consider research and development (R&D) essential because it helps them to develop and improve technological products and processes that gives the organization a competitive advantage. On one hand, some companies are extremely successful in creating profitable new products with high commercial value because of their research, while others are not due to failure of corporate research laboratories. It is also vital for the organizations that there be some means of protection of their intellectual properties. On the other hand, senior management of such corporations link the creativity of research personnel to develop new and useful ideas and believes that an effective research organization requires understanding of the creative process. (a) Explain reasons for the failure of corporate research laboratories. (6 marks) (b) Describe how the information and ideas of high commercial value in a company can be protected. (15 marks) (c) What steps in creative processes can lead to effective research in an organization? (4 marks)

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