Question: Question (5): Read the following case and answer the questions. (10 marks) (A1,C2) Citi Bank has introduced a student account which serves mainly the

Question (5): Read the following case and answer the questions. (10 marks) (A1,C2) Citi Bank has introduced a student account which serves mainly the population aged between 18 and 30 years. Using the methods in selection of a market segments: (a) Analyze the main considerations in segmenting a market. Support your answer by clarifying the benefits, process, and key differences in segmentations. (b) Give 2 examples of financial services that can be offered to this segment.

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Which steps are still necessary to fully integrate the new?

Where do you already feel comfortable and secure?

What changes would have to take place in your environment for you to become even more stable?