Question 5

1. Segment insights are information about consumer _____(fill in blank) that is developed through market ___(fill in blank) .

Question 6

1. Striving to ensure that your offering owns a particular place of value in the mind of customers and potential customers is called

   A.

   Target marketing

   B.

   Market segmenting

   C.

   Offer positioning

   D.

   Market testing

   Question 7

   Product positioning refers to consumers' perceptions of a product's

   	A.	Attributes
   	B.	Uses
   	C.	Quality
   	D.	Advantages and disadvantages relative to competing brands
   	E.	All of the above

   Question 8

   Segmentation studies invariably attempt to capture ___ (fill in blank) and then to extrapolate it using ___ (fill in blank) methods.