Question: QUESTION 5 The marketer uses segmentation vartables to divide a market into segments. All of the following statements are true about scgmentation variables exsegts: The

QUESTION

5

The marketer uses segmentation vartables to divide a market into segments. All of the following statements are true about scgmentation variables exsegts:

The variables should be related to the customer's uses of the product being marketed.

The variables should be related to the cuatomer's needs relative to the product being marketed.

The variables must be measurable.

The variables should be based solely on demographic characteristics.

The variables should be related to the customer's behavior relative to the product being marketed.

QUESTION 5 The marketer uses segmentation vartables to divide a market

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