Question $5$: Think about the stores Gary's works with. You don't want to damage

those relationships and revenue streams. Now that you're starting to be

successful with direct$-$to$-$consumer, how can you nurture that relationship?

O Write a blog post about how important the relationships with our stores are.

Email current customers reminding them they are your top priority and Gary's wouldn't be in

business without them.

$$

Create social media posts about the importance of your existing relationships and encourage

consumers they can find Gary's products in these store locations.

O

None of the above. You don't need to implement any digital marketing tactics to the stores; let

your salespeople continue to nurture those relationships.