1. Question 5

   What is the key difference between Digital Advertising and Digital Marketing?

   1. Acquisition

   2. Storytelling

   3. Awareness

   4. Sales

2. Question 6

   What is the definition of Brand Storytelling?

   1. Connecting the emotional and psychological needs of customers to the company's values and ideals

   2. Connecting the practical motivations of the customers to our company's product/service offerings

   3. Communicating an emotional narrative to the customer about the company's unique selling points

   4. Communicating an appealing and professional brand image to the customer

3. Question 7

   Which of the following is not a type of media managed under Social Media Marketing?

   1. Shared

   2. Paid

   3. Owned

   4. Earned

4. Question 8

   What is the function used to limit our Digital Marketing expenditure?

   1. Target Audience

   2. Site Reach

   3. Lifetime Budget

   4. Cost-Per-Click

5. Question 9

   Offline Marketing is unable to achieve which of the following components?

   1. Outreach to New Target Markets

   2. Brand Awareness

   3. Empowerment of Target Audience

   4. Two-way Conversation