Question $5$: What strategy would you suggest we implement to have a better direct marketing approach to our customers?

I think the idea of sending flyers to potential customers is good, but customers need to have contact information in order to make purchases. In the future, add JellyGem Treats' contact information and location to ensure customers are able to purchase jelly beans from the store.

No change needs to be made to the current promotional mix.

The best direct marketing strategy is knocking on doors to find the people who may fit outside of your target market. For example, maybe a few older people who don't have access to social media haven't heard about JellyGem Treats and want to buy candy for grandkids. The best way to find these customers is by knocking on their doors.

Who doesn't love a fun surprise event held outdoors? Host an outdoor sample contest outside of the store. Customers will see enthusiasm and excitement from JellyGem Treats and have a stronger desire to purchase products from the store.