Question: Question 5 When selecting a target market forms should attempt to: match the firm's competency with a market segment's attractiveness. identify potential repositioning strategies. determine

Question 5 When selecting a target market forms should attempt to: match the firm's competency with a market segment's attractiveness. identify potential repositioning strategies. determine consumers' objectives. describe potential opportunities for mass-optimization evaluate the geographic constraints to psychographic segmentation Previous esc $ % & Which of the following defines a value proposition? the one feature that will prompt a customer to buy the product the unique value that a product or service provides to customers an advertisement that talks about value a display of the position of products or brands in the consumer's mind a special discount offer dropping the price Previous esc ? a & # 3 $ 4 % 5 2 ca Question 7 is the first step in the STP process, Develop a marketing mix, 56 that an appropriate segment can later be identified Produce a list of strengths and weaknesses of the firm's past marketing strategics Select target markets Establish the overall strategy or objectives identity the segmentation methods to be used Previous esc OL a # 3 2 $ 4 & 3 % 5 6 02 7

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