Question 50 2 pts Pfizer, Inc. has noticed that in one of its product-markets industry sales have leveled off and competition has been getting tougher. This product-market appears to be in the __stage of the product life cycle. O market maturity market introduction market growth O sales decline market declineD Question 30 2 pts The marketing manager for a producer of mattresses and box springs distributes its products through discount stores (like Costco), department stores, furniture stores, and specialty bedding stores. To avoid conflict with channel members, the manager: O should offer purchase discounts based on the quantity of mattresses that the retailer sells. assumes that all channel members have a common commitment to target consumers at the end of the channel. O trusts retailers to emphasize sales of his brand rather than the brand of some other manufacturer O develops different brands or product lines for different channels. O expects one of the large retail chains to step up to the responsibilities of being the channel captain.D Question 29 2 pts A direct-to-customer channel: NOTE: In answering this questions assume that the answer options are in a, b, c, d, e, and f order O includes a retailer but not a wholesaler. O usually helps the producer to be more aware of changes in final customer attitudes O eliminates some of the marketing mix for the firm is typical to reach final consumer markets. is most suitable when a large number of transactions are required in the channel or when orders are smaller Both answers (b) and (c) are correct