Question 54 (2 points)

Saved

One way to enter the global market with the least risk is through ____, selling existing goods to foreign buyers without any major investments.

Question 54 options:

A)

exporting

B)	joint ventures

C)

licensing

D)	franchising

E)	direct investments

Question 55 (2 points)

With ____, global marketers create a new product for individual markets.

Question 55 options:

A)	product invention

B)	standardization

C)	promotion adaptation

D)	product adaptation

E)	promotion invention

Question 56 (2 points)

Forestics, a lumber company, would like to enter a new, low-profit market using a low-risk strategy. What option would you recommend?

Question 56 options:

A)	Turnkey projects

B)	Joint venture

C)

Exporting

D)

Licensing

E)	Direct investment

Question 57 (2 points)

One of the differences between Business Marketing and Consumer Marketing is the intended user of the product or service.

Question 57 options:

	True
	False

Question 58 (2 points)

Product, Place, Promotion, Price are components of the

Question 58 options:

	SWOT analysis
	Positioning Map
	Segmentation Process
	Marketing Mix

Question 59 (2 points)

What are the 3 steps (in order) of the Target Market Process?

Question 59 options:

	Segmentation, Targeting, Positioning
	Demographics, Target Market, Marketing MIx
	Demographics, Psychographics, Product Behaviors
	Targeting, Marketing Mix, Implementation