QUESTION 56

1. A webinar should contain:

   		A strong, but subtle sales message.
   		At least sixty minutes of content.
   		A musical score in the background to relax the viewers.
   		Buzzwords and sales stuff.
   		Useful advice or knowledge.

1 points

QUESTION 57

1. Under Porter's 5 Forces, vertical competition consists of:

   		The bargaining power of suppliers, and the bargaining power of customers.
   		Economies of scale, and brand equity.
   		The bargaining power of suppliers, the threat of new entrants, and the bargaining power of customers.
   		High bargaining power for suppliers and therefore increased competition.
   		Fewer suppliers and/or higher buyer switching costs.

1 points

QUESTION 58

1. Podcast adoption has likely been quick because:

   		They offer cooking advice or stock market analysis.
   		They use high-quality microphones.
   		Ease-of-use with smart phones.
   		Content is unregulated.
   		Swearing is permitted.

1 points

QUESTION 59

1. The Boston Consulting Group matrix consists of:

   		Stars, question marks, exclamation marks, and hashtags.
   		Dogs, cash cows, question marks, and stars.
   		Dogs, cats, pigs, and squirrels.
   		Cash cows, happy cows, mad cows, and sad cows.
   		None of these answers is correct.

1 points

QUESTION 60

1. Retargeted advertisement services (choose all that apply):

   		Allow your ads to follow previous visitors of your website to other websites.
   		Are called 'remarketing' by Google.
   		Use the 'burn pixel' JavaScript code snippet to stop following visitors.
   		Include dynamic remarketing which shows different advertisement designs.
   		Include static remarketing, which uses non-animated banner ads only.