QUESTION 57 When creating a questionnaire, it is important to use acronyms to save space. use jargon that relates to the topic. ask two questions in one to increase response rates. be as blunt as possible. be clear and unambiguous. QUESTION 58 seeks to measure or describe phenomenon so as to answer the questions who, what where, when and how. Descriptive research Causal research Projective research Experimental research O Exploratory research QUESTION 59 Marketing information systems involve all of the following EXCEPT O a system for collecting market intelligence on an ongoing basis. O a system for recording marketing research information. O a system for collecting test market information. O a system for recording internally generated data and reports. O marketing analytics software to help managers with their decision making. QUESTION 60 Market trends can be uncovered internally utilizing O industrial espionage. Odata mining techniques. repositioning alpha testing. O product launch. QUESTION 61