Question: Question 6 0 'Customer Lifetime Value ( CLV ) ' is a concept in marketing analytics. Which of the following best defines it ? The

Question 60
'Customer Lifetime Value (CLV)' is a concept in marketing analytics. Which of the following best defines it?
The amount a customer is expected to spend on a single purchase.
The projected revenue that a customer will generate during their lifetime relationship with a company.
The total cost of acquiring a new customer.
The total amount of money a company has spent on marketing to acquire new customers
Question 60 'Customer Lifetime Value (CLV)' is a concept in marketing

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