Question: Question 6 1 . 3 4 pts From the consumer's perspective the individual elements of an IMC strategy can be viewed on two axes: and

Question 6
1.34 pts
From the consumer's perspective the individual elements of an IMC strategy can be viewed on two axes: and
passive and interactive; tangible and intangible.
passive and interactive; offline and online.
mobile marketing and direct marketing; tangible and intangible.
offline and online; low cost and high cost.
static and changing; offline and online.
Question 6 1.34 pts From the consumer's perspective the individual elements

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