Question: Question 6 ( 1 . 5 points ) What is the media measure representing the number of different people in the target group that have

Question 6(1.5 points)
What is the media measure representing the number of different people in the target group that have seen the ad at least once in the specified time period?
Gross impressions
Reach
Gross Rating Points
Frequency
CPM
 Question 6(1.5 points) What is the media measure representing the number

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