Question $6(1$ point$)$

Roxta Confectioners launched two new products$-$Big Bear Candy for children and Dark Coffee Sticks for adults $-$ using different approaches for each product. Big Bear Candy is sold at a variety of retail stores for $$0\mathrm{.}99,$ at the cash counter. Dark Coffee Sticks are sold for $$4\mathrm{.}99$ and merchandised on the shelves of major grocery stores. Advertising for Big Bear Candy is through television ads, and events and games to "Meet Big Bear." Dark Coffee Sticks are promoted through newspaper ads and social media. Roxta developed these products for two specific groups of potential customers. What are these groups called?

Consumers

Target market

Strategic market

Loyalty program members