Question: Question 6 (1 point) What is direct mail also known as? a) A passive medium b) Database-marketing c) Permission-based marketing d) Both a and c

Question 6 (1 point) What is direct mail also

Question 6 (1 point) What is direct mail also known as? a) A passive medium b) Database-marketing c) Permission-based marketing d) Both a and c are correct Question 7 (1 point) What is managing a company's interaction with current and future customers know as? a) Permission-based Marketing b) Customer relationship management c) Database Marketing d) All choices are correct Question 8 (1 point) What is the job of sales promotion? a) Build brand equity through give-aways b) Stimulate impulse buys and encourage brand switching c) Encourage a dialogue with the target d) Both b and c are correct

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What is direct mail, also known as ? Group of answer choices A passive medium Database marketing Permission - based marketing Both a and b are correct

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