Question 6 (1 point)

What is the issue if you use a 30-year old report regarding colour popularity?

Question 6 options:

	credibility
	usefulness
	citation
	PRIZM

Question 7 (1 point)

Which of the following is an advantage of secondary data?

Question 7 options:

	customized
	based on a census
	it explains the why
	easy-to-access

Question 8 (1 point)

Marketers divulging what is already known about the problem will help maximize their research dollars.

Question 8 options:

	True
	False

Question 9 (1 point)

A research project aims to know the opinions of the students that attend College XYZ. The researchers went to the library for a day doing surveys. What is the term for the students in the library?

Question 9 options:

	sample
	target population
	stimuli
	panel

Question 10 (1 point)

If the target population for a research project is current customers, and all customers complete the survey, what has the company achieved?

Question 10 options:

	database
	census
	sales records
	citation