Question $6(1$ point$)$

Which statement is true during the maturity phase of the product life cycle?

The fight for market share among competitors begins to decrease.

Firms may position themselves for a niche segment of diehard consumers.

Marketing costs increase as firms vigorously defend their market share against competitors.

Firms will only start to see a rise in profits toward the end of the stage as the product matures.

It is characterized by initial losses to the firm due to its high start$-$up costs and low levels of sales revenue.