Question: QUESTION 6 ( 2 0 Marks ) A multinational fast - food company wants to balance standardisation and localisation. Apply the extent to which a

QUESTION

6

(20

Marks

)

A multinational fast

-

food company wants to balance standardisation and localisation. Apply the extent to which a company must adapt its products and marketing programs to each foreign country.

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QUESTION 6 ( 2 0 Marks ) A multinational fast -

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