QUESTION $6(20$ Marks$)$ Brand elements are those trademark devices that serve to identify and differentiate the brand. When diligently chosen, brand elements can build as much brand equity as possible. Discuss six $(6)$ criteria in choosing brand elements with reference to what you consider as a strong international brand. Identify any five $(5)$ brand elements from what you consider as a strong international brand and use a five $(5)$ point criteria to assess the effectiveness of the chosen brand elements