QUESTION $6(20$ Marks$)$

Study the case provided below and answer the following questions.

Navigating Employee Engagement in a Rapidly Scaling Tech Startup

Sarah Wulfzinger, an organizational researcher, has been engaged by Digital Solutions, a tech startup, to study the

intricacies of employee engagement within their dynamic work environment. Despite experiencing meteoric growth over the

past year, the startup faces the challenge of maintaining high levels of employee engagement amidst rapid expansion and

organisational change.

Sarah's objective is to unravel the underlying factors influencing employee engagement within the startup and to unearth

actionable insights to bolster employee satisfaction and retention. She opts for a qualitative approach, embarking on a

series of in$-$depth interviews with a diverse cohort of employees from various departments and hierarchical levels.

As Sarah immerses herself in the interviews, she discerns a common thread among the participants' narratives $$ a

palpable sense of uncertainty and flux stemming from the startup's rapid growth trajectory. Employees express concerns

about role clarity, communication breakdowns, and a perceived lack of support amidst the organisational upheaval.

With each interview, Sarah uncovers nuances and complexities within the startup's culture and dynamics. Yet, she begins to

notice a pattern emerging $$ a saturation point where new insights become increasingly scarce, suggesting a potential

plateau in employee engagement data. This saturation phenomenon hints at a broader challenge facing the startup $$ an

urgent need to navigate the delicate balance between rapid growth and employee well$-$being. Sarah realises that beyond

the surface$-$level narratives lies a deeper problem: how can Digital Solutions sustain and nurture employee engagement in

the face of exponential expansion and organisational flux? As Sarah reaches this realisation, she steers her research efforts towards not only identifying key themes and patterns but

also illuminating the underlying problem statement implicit in the saturated data. Her findings will serve as a compass for

the startup's leadership, guiding them towards strategies that foster a culture of engagement and resilience amidst rapid

change.

REQUIRED:

$6\mathrm{.}1.$Examine the information provided above and craft a concise problem statement that encapsulates the core focus of

Sarah$$s study at Digital Solutions. $(4$ marks$)$

$6\mathrm{.}2.$Critically discuss the concept of saturation, highlighting its inductive implications in the context of Sarah$$s empirical

qualitative study. $(10$ marks$)$

$6\mathrm{.}3.$Discuss any SIX ethical principles that should guide Sarah Wulfzinger's study at Digital Solutions. Ensure clarity and

depth in your discussion. $(6$ marks$)$