QUESTION $6$

$(20$ Marks$)$

"The balanced scorecard is a strategic planning and management system used to align business activities to the vision and strategy of the organisation, improve internal and external communications, and monitor organisational performance against strategic goals." $($The Balanced Scorecard Institute$)$

Critically discuss how the balanced scorecard approach may be used to ensure effective strategy implementation within an organisation. Provide examples to illustrate your discussion.