Question: Question 6 ( 2 points ) What is the term for when a customer finds it challenging to assess a product even after acquisition? a
Question points
What is the term for when a customer finds it challenging to assess a product even after acquisition?
a Service quality
b Intangibility
c Search quality
d Credence quality
Question points
ABC Company has just added additional products to their current product line to compete more broadly in their industry. This action is commonly referred to as which of the following?
a Product line extension
b Product repositioning
c Product adaptation
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