Question 6 (2 points)

When is it a good idea to cascade communications from the top of the organization down to front line employees?

Question 6 options:

	When you have formal communications that have to be unrolled carefully, like new employee introductions, company holiday parties, or departmental celebrations
	When you have informal communications that have to be unrolled carefully, like new employee introductions, company holiday parties, or departmental celebrations
	When you have informal communications that have to be unrolled carefully, like new strategies, product rollouts or important announcements
	When you have formal communications that have to be unrolled carefully, like new strategies, product rollouts or important announcements

Question 6 part b

Why is "bottom-up" communications potentially a lifeline for an organization if people above the levels of people on the front lines are listening?

options:

	Because it is always important to be a good listener, and ensure that employees feel that their ideas and opinions are heard.
	Because people on the front-lines work with suppliers and can make changes to the supply chain.
	Because people on the front-lines are customer-facing and can hear critical information about how the company is satisfying their needs.
	Because people on the front lines of the organization are the most important in the organization.

Question 6 part c (2 points)

What is "bottom up" communications?

options:

	Bottom up communications suggests that ideas and communications are coming from people in customer-facing positions up to their managers and beyond.
	Bottom up communications suggests that ideas and communications are coming from higher management up to the external-facing customers and suppliers.
	Bottom up communications suggests that ideas and communications are random and associated with inebriation.
	Bottom up communications suggests that ideas and communications are coming from people in manager-facing positions up to customers and suppliers outside the company.

Question 6 part D (2 points)

Please match the terms to the explanations of why these are barriers to communication. This comes from the second video of the series.

options:

12345	If you are familiar with the source but dont find him or her credible or believable, it is likely the message will be lost or questioned in its sincerity, honesty, or transparency, as you wonder what the truth really is.
12345	This is a problem because if you are not familiar with the source, you are more likely to focus on the sender rather than the message, which can derail the conversation.
12345	This happens when the sender or receiver of information is upset, and this distracts them or distorts the meanings of the conversation at hand. This leaves them unable to connect on an emotional level.
12345	This is what occurs when the information processing demands on an individuals time to perform interactions and internal calculations exceed the supply or capacity of time available for such processing. It is a problem because the person is not able to completely process the information.
12345	This is the personal filtering of what we see and hear to suit our own needs. It is a problem because it closes us off to the truth of what is being said.

1.	Lack of source familiarity
2.	Lack of source credibility
3.	Selective perception
4.	Information overload
5.	Emotional disconnects