Question: Question 6 ( 4 points ) Match the right pricing Strategy: Column A 1 . Optional Product Pricing: Optional Product Pricing 2 . By -
Question points
Match the right pricing Strategy:
Column A
Optional Product Pricing:
Optional Product Pricing
By Product Pricing:
By Product Pricing
Captive Product Pricing:
Captive Product Pricing
Product Bundle Pricing:
Product Bundle Pricing
Product Line Pricing:
Product Line Pricing
Column B
aSetting prices across an entire product line
bPricing products which must be used with main product eg blades for razors
cPricing optional products sold with main product eg GPS navigation system with a car
dPricing byproducts to make a main products price more attractive
ePricing a bundle of individual products at a price lower than if purchased separately
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