Question: Question 6 4 pts In the non - compensatory model, the consumer arrives at a choice by considering all of the attributes of a product

Question

6

4

pts

In the non

-

compensatory model, the consumer arrives at a choice by considering all of the attributes of a product or service and mentally trading off the alternative's weaknesses for its perceived strengths.

True

False

Question 6 4 pts In the non-compensatory model, the consumer arrives

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