Question: Question 6 A distribution channel may be direct or indirect. One of the advantages of a Direct Channel is that it can: Reduce the risk
Question
A distribution channel may be direct or indirect. One of the advantages of a Direct Channel is that it can:
Reduce the risk of government regulation.
Provide the manufacturer with greater control over the customer experience.
Enable the manufacturer to benefit from the skill and knowledge of middlemen.
Enhance new product innovation.
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