Question: Question 6 a ) Explain the FIVE elements in promotion mix. ( 1 0 marks ) b ) Taking GU , a foreign apparel company,

Question

6

)

Explain the FIVE elements in promotion mix.

(10

marks

)

)

Taking GU

,

a foreign apparel company, as an example, examine the various expansion strategies that GU might pursue in the next five years. Which strategy would you like to

recommend to the senior management of GU

?

Explain.

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