QUESTION $6$

According to your text, perhaps the most common mistake a firm makes when conducting a SWOT analysis is looking at only the firm's strengths.

failing to separate internal issues from external issues.

failing to involve all departments in the analysis.

not looking at the firm's financial statements.

underestimating the competitive environment.

QUESTION $7$

Ali just completed an advertising campaign for a new fitness drink, and he wants to know if it generated consumer awareness. What method should Ali use to evaluate it$?$ demand analysis

promotion evaluation

advertising effectiveness study

sales forecasting

QUESTION $8$

An electric bicycle company has developed a description and visual models of a new bicycle and is asking consumers what they think of it$.$ This is idea screening.

test marketing.

prototype evaluation.

concept testing.

concept marketing.

QUESTION $9$

As firms introduce new products at a faster rate, what tends to happen to existing products in the product mix?

Existing products enter the maturity and decline stages more quickly.

Product life cycles become much slower.

Production costs for existing products tend to go down.

The price of existing products tends to go up$.$

Existing products enter the maturity and decline stages more slowly.