Question: QUESTION 6 An object benefit belief is a consumer's perception of the extent to which a particular object possesses a particular attribute. True False QUESTION

QUESTION 6 An object benefit belief is a consumer's perception of the extent to which a particular object possesses a particular attribute. True False QUESTION 7 Attribute importance is determined directly by the price-quality relationship. True False QUESTION 8 Attitudes formed by others reinforcing statements about a product made by a consumer is O classical conditioning O operant conditioning mere exposure O the low involvement hierarchy QUESTION 9 Attitude refers to the beliefs, feelings, and behavioral intentions of consumers regarding an object. O True False QUESTION 10 Attribute importance is tied to: O how closely the attribute is tied to self concept O how other people view the attribute O how costly it is all are false

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