Question $6$

Jonathan is a creative director at the Peet, Williams & Greene advertising agency. He spends

an hour every morning reading publications like Advertising Age, The Wall Street Journal and

Brand Week to gain a better understanding of what is happening in the world of marketing

and advertising. This activity can be characterized as:

general preplanning input.

product$-$specific preplanning input.

verification research.

brainstorming.

problem detection research.